How Far With Ronning

Its been three days since I released Ronning and to be honest I am not too happy with its performance.This is supposed to be my first release and by the second day I had not reached even a hundred plays on SoundCloud. So much for being called Hondred Percent.
Ronning was released on both SoundCloud and ReverbNation on Monday 13th February 2017. 
I now know how mothers feel when they leave their children with a guardian or friends for the first time. I must have opened the SoundCloud app over a hundred times to check on the singles performance. I had let out a part of myself into the web and was worried about how the world will receive it.
At the end of the first day, SoundCloud reported 61 plays. I was happy about the performance but wished for more plays and likes, which got me wondering if I was marketing the single to the best of my ability.
On the second day it increased to 85 plays. Yesterday I checked and I was happy to see the track pass the hundred plays mark.
I also realized that I need to download SoundCloud Pulse: for creators, an app that allows artists to manage their content on SoundCloud.
My Learning Curve
Looking at the work involved in promoting my art and brand, it seems as if creating the art is easier. 
Managing yourself as an artist is hard work. Social media and WhatsApp are great but they are just tools. Using them to churn results is another learning program; and as an independent artist I guess I just enrolled.
This week alone I have had to do some serious work on my Facebook page profile. Call it spring cleaning. I have also added the lyrics to Ronning on genius with some interesting annotations.
All this is to grow my fan base and engage better with fans. To do this efficiently though one needs some apps to help. By the end of the year I will probably be experienced enough to give a talk on the do’s and don’ts as well as recommend apps that are free as well as worth the money.
So far my stats are okay. Facebook is kind of pathetic though. I have less than 500 people liking my page. This all goes to show the amount of work I need to put into my brand. 
I have to rethink how I go about my promotions and evolve into an artist that is seen to truly care about his fans and art. 
This means being more organized and engaging with fans socially online and offline.
What’s Next With Ronning
Video, video and more video. Audio is great but we love eye candy. Don’t worry, an official video is in the works. Next week a lyric video for the track will be released. For now there is a teaser video for Ronning. Lets pray that all this goes to push the brand Hondred Percent.
Keep it One Hondred! 
Now on to figure which video service is better for me. Facebook or YouTube?
Check out the Ronning teaser video here

3 Days To Ronning

Last night I released the official cover art for my first single Ronning. The artwork was courtesy of JoJos Conceptions an upcoming graphic designer whose art in my opinion shows great promise.
This single is the next stage in my career as a Spoken Word Artist. 
Since 2011, I have performed alongside many artists across numerous genres. Each having their own uniqueness. I have also studied my surroundings and its people. One however cannot learn everything and this next stage is another learning curve as an artist. 
Each month until June, I shall release a single leading to my album release in June. Three of these singles, including Ronning are not part of the album. 
The album and singles are my way of showcasing my talent and versatility that God blessed me with.

Official Cover Art for Ronning Single
Official Cover Art for Ronning Single

Ronning is one of my favorite pieces because regardless of the crowd its entertaining. It’s a spoken word piece written to bring out a smile on a girl’s face.
The piece had a different name until February 2017. It used to be called “She Was Pretty”. (Lame right?)
I have this bad habit of naming my pieces after the first line of the poem or lyrics. Anyway, I thought that wasn’t fitting in a Ghanaian context and thus the name change; which given the content in the piece, fits perfectly.
The piece on its own without music in the background is good. However, given that Ghanaians are still getting used to poetry or spoken word, I thought it best to add music to provide a more entertaining listening experience. 
Ronning was written somewhere in 2008 in South Africa. If someone had mentioned at the time that in 9 years that this will be my first single I would have said “Get outta here!”
Well we learn everyday. The single will come out on SoundCloud on 13th February 2017. Be sure to look out for it and always keep it One HONDRED!