With the colours and picture of elephants (NPP), eagles and umbrellas (NDC), doves (NDP), chickens (CPP) and an explosion (PPP) on the streets of Accra, you can’t blame me for viewing this year’s election as a circus. I just can’t seem to find the clowns though.
(I don’t know why but I first thought PPP stood for “Pow Pow Pow” because of explosion in their logo)
It is very obvious that Accra is getting ready for something big come December. If you are not Ghanaian and arrived in Ghana last week, you would definitely ask why colours of black, green, white, red and blue are all over the place.
It’s an election year and as Ghana draws towards its voting day the streets of its capital has been over decorated in party colours of the various political parties.
I have always wondered why majority of political party colours in Ghana stick to the colours red, green and white. With the exception of the National Democratic Congress (NDC) which has black in its colours and New Patrotic Party (NPP) with blue, all other political parties running for the presidency are stuck within the red, green and white colour prison.
(Maybe that’s why the main competition is between NDC and NPP. The rest all just look alike)
This causes some confusion when it’s just the colours campaigning. The branding of some of these parties are very poor and could be improved to make them stand out more.
My issue with all this hullaballo of colours on our streets is that it’s over done and seems to be done without any regulation. Lamp posts, electricity poles, sign boards, trees, walls, you name it. No object is spared in this decorating frenzy. In my opinion the trees have it better though it leaves me wondering about the tree stump in the image below.
(I apologize for the LEAVES me wondering pun)
The above image however is a better looking picture of the problem. (Though the decoration could be improved)
The main picture for this post highlights the problem better. We often see it on our streets. The Olusegun Obasanjo Highway is a good example. It leaves one to wonder how the Accra Metropolitan Assembly (AMA) tolerates this mess all in the name of elections.
I blame all the parties and the AMA for this misconduct. Some of the branding done on the streets are beautiful but the flags and other things need regulation. Our streets look like a circus is coming to town. What bothers me is what happens to all the cloth and stuff hanging around after the elections.
Who picks up after?
The posters pasted on walls is even worse. It is here that you find the connection between church and politics.
Again in this scene I blame the churches, political parties and the AMA. The churches and political parties should do better in setting an example for the country to follow.
These things are difficult to control but it is clear that when it comes to certain institutions a blind eye is turned. Regulation must however be enforced, to ensure that the streets of Ghana look beautiful.
If our leaders do this, what do we expect the people who follow them to also do?
Keep winning and always remember to keep it One HONDRED!
When it comes to local TV, I am not so interested in tuning in. It has nothing to do with patriotism but more to do with quality content.
If I catch any, it’s because I stumble upon it by chance. Technology enables me to view the quality I desire from other sources. Yet I must say, that I am surprised that on more than one occasion, I have been caught paying attention to GH One’s “The Lounge” hosted by Kwaku Sakyi-Addo.
Last night, I did more than pay attention. From the moment I tuned in I was glued to the discussion till the end.
The guest on the show was Kojo Oppong Nkrumah, runner for the parliamentary candidature of the New Patriotic Party (NPP) in the Ofoase-Ayirebi constituency.
(I was expecting Kojo to be drinking Kalyppo but I guess they were not sponsoring the show so water had to do.)
Kojo is not someone I would make out in crowd. When he took over from Komla Dumor on Joy FM, I was not in the country and upon my return he was off air as the host. Nevertheless, the confidence and eloquence displayed during the discussion, was one that won me over.
This is a politician, that in my view has a plan and the country’s best interests at heart.
What I admired about him was his determination. What he is doing in his constituency is no easy task. Going down to villages, speaking with the people regardless of the audience, is an arduous task.
It was clear that his goal was to bring about positive change regardless of the political party that instigated it. I don’t know many politicians will willingly follow suit and be willing to argue progressively to do what is best for Ghana.
His comment on the Commission for Human Rights and Administrative Justice (CHRAJ) ruling of the Mahama gift saga, which was that he had infringed on his own gift policy, was bold and understanding of the political environment.
“Call a spade a spade”, he said. He further added that due to the fact that it was an election year, it was understandable why CHRAJ took this stance but that he expected more from the body.
Kojo during the interview went ahead to state that he was prepared to give up 25% of his salary should he become MP, as seed money to set up an Education Trust Fund to better the educational situation in the area. The area is currently faced with infrastructure and human resource challenges that make provision of education problematic.
He also told Kwaku, that he hopes to use part of the MP’s Common Fund to employ a doctor for the district and provide a mobile clinic to enable healthcare to be provided to those in even hard to reach areas. This is all while a plan to set up a district hospital is in the works.
As an artist with a mission on encouraging all to aspire for greatness, I identify with Kojo’s dreams and ideals. The interview gave me hope in Ghana’s political future. He is striving to provide his people the best and holds himself responsible and committed to the task. I wish him the best and look forward to seeing how he performs this year.
If I am keeping it “One Hondred”, I am not sure who I am voting for but if I was in Mr.Nkrumah’s constituency I would have voted for him in support of his vision and to encourage aspiring politicians regardless of party to walk in his footsteps.
More grease to your elbows Mr. Nkrumah. Keep it One Hondred!
Once upon a time a presidential candidate took a sip of Kalyppo and Ghana went KRAZY!
(Kalyppo is a fruit drink by Aquafresh Ltd popularly served in 250ml packs)
If you are in Ghana and haven’t caught on to the Kalyppo social media sipping picture craze, then you are missing in on some serious fun. The Trend
The trend apparently started when a picture of the NPP (New Patrotic Party) 2016 presidential candidate, Nana Akuffo Addo, circulated on social media networks.
Whether this started as a mockery or not is not clear. All we know now is that what begun as a simple quest to quench thirst, has blown up bigger than World War II.
(I guess Nana Akuffo Addo who I see as a bald Harry Potter has cast a spell on us all. Below is a bald me attempting to do the same.)
The challenge is simple (Though never stated explicitly). Take a picture of yourself drinking Kalyppo (in a fun way of course) and post it up on social media.
The challenge apparently was started as a means to show support for NPP at this year’s presidential election. This however, is not why I joined. I took the challenge because I wanted to show my love for Kalyppo in a fun way.
The whole Ghana is now having so much fun with the challenge that vendors of Kalyppo according to pulse.com.gh are reporting record sales. The sales in the eyes of Mustapha Hamid, spokesperson for the NPP flag bearer, is an indication that the presidential candidate is hugely accepted by the populace. (Slow down my friend) Why Is It Going Viral?
One should be careful of the interpretation of this Kalyppo trend. The challenge has reached a point where news agencies, politicians and journalists can gain valuable insight into why Ghanaians are participating in the trend.
In my view the challenge is going viral because of the following three factors:
Political: NPP supporters wanting to show support.
Brand Loyalty: Lovers of Kalyppo showing their love for the brand.
Fun: People just having fun.
I am not sure which factor leads the polls but I would appreciate feedback before speculation. Great Opportunity, Poor Management
Despite the viral nature of the challenge, I feel Kalyppo, NPP and its flag bearer from a marketing perspective, are not milking this cow for what she is worth.
There is no clear call to action on the stakeholders social media pages supporting the challenge. Possible NPP Marketing Strategies
By now there should be campaigns linked with Kalyppo on NPP’s social media pages. Party leaders should capitalize on the trend and participate in the challenge. Share Kalyppo at rallies and meetings and take selfies or just get Kalyppo vendors to attend with a promise of guranteed sales. (One Meeting One Kalyppo! Who won’t come?) Official Hashtag
Is it #TheKalyppoChallenge, #KalyppoChallenge, #1Kalyppo1Change ?
The official hash tag has not been communicated properly. Official hashtags should be created for fans to use in support of the goal of the campaign.
(But alas 😔, there is no goal to this. Definitely no driver in this trends driving seat. No wonder it’s viral cos that’s just crazy!)
Surely, whoever is managing the digital marketing of both Kalyppo and NPP are under capitalizing on this opportunity. Kalyppo Strategy
Kalyppo should ride this wave and ride it fast. A challenge for the most fun picture with Kalyppo for people not interested in the politics of things should be launched with prize money. (I mean, it’s already happening. Ghanaian’s are trying to out do themselves in this challenge without guidelines already)
Sales are bound to soar for Kalyppo and will probably escalate should NPP win the election. The brand is reaping the rewards of the trend but needs to structure their marketing efforts to have greater impact on sales and brand awareness. Food For Thought
This product has often been marketed as a drink for kids yet this trend is being driven by the working class.
Proper marketing can get kids and teens involved and expand the consumer base further driving sales.
I personally would advise going for a Guiness World Record. The atmosphere is right and Ghanaians will gladly participate. Conclusion
Why this is happening is a mystery. I however believe a nostalgic desire merged with Ghanaian pride and in some cases, politics is the cause of this. Both NPP and Kalyppo however should do better to utilize this asset towards achieving their goals.
Well Kalyppo and NPP, I believe you owe me a cold Multi Fruit Kalyppo.
Before I sign off however, let me leave you with my top 10 Kalyppo Challenge pictures. Top 10 Kalyppo Challenge Pics The only rule: All pictures must be taken with a Kalyppo juice box in the picture
Obviously this is the reason why we doing this. Some will argue that it should be no.1 but I disagree. Definitely a classic but not the best.
Y’all are going to say this competition ain’t fair 😁. (Well, suck on a Kalyppo!) I believe I took the first selfie with two Kalyppo drinks at the same time (Why does Future’s – Same Damn Time, play in my head at this very moment?)
I guess I didn’t hold the record for long 😑. Genius over here beat me by making it three. Hey look we like the same flavour.
Whilst we are drinking juice packs this guy doesn’t do straw. He does liters.
This guy do all! Talk about taking things World Cup 😦.
Dog is man’s best friend. What better way to enjoy Kalyppo than to share with a buddy. After all, this morning workout causes a sweat.
Speaking of workouts, “I can do all things”, says hand stand man. I must say, that Kalyppo seems to be defying the laws of gravity. (Are we sure juju is not at play? 🤔)
I must admit this pic almost took number one. The creativity involved is too much. The manakin, the manakin’s weave, the fact that the weave is being styled and the stylist provides her client Kalyppo 😂. This right here is customer service.
The caption to this pic says it all. The 8 GHC purchase earned this pic No.2.
Kalyppo in its finest moments- in the hands of a kind dictator. #KalyppoPushups (hey that could be the next trend)
A lot of marketing ideas have been given to Kalyppo for free out of love for the juice. Can you do better? Do you have a better Top 10? Comment below and let’s chat.
Hope you enjoyed this article. Drink Kalyppo and keep it One Hondred!
I have no political affiliation, just support for the Kalyppo brand.