Over the weekend a WhatsApp group informed me of a nude video of Rashida of “Mala**ka fame, painting the internet red with some three flies.
You don’t need to watch long to declare the video offensive and disgusting. Even without the flies its disgusting and unfortunately quite sad. (Those poor flies)
Later that evening as I scrolled through my timeline on Facebook, I came across a post from Ghanaian actress and media personality, Ama K Abrebese reiterating a point she made about Rashida in a previous post where she quoted a section of an article written by Manasseh Azure Awuni about Rashida.
The quote termed Rashida a deviant deserving public sympathy as opposed to praises. You can read the original post here. It also has a link to Manasseh’s article as well.
I agree with Manasseh statements especially the part about her deserving our sympathy. Unfortunately however, some saw this post by Ama as a jealous attack.
If you scroll through the comments you will see some very ridiculous sentiments that makes you wonder whether they understood the context of the post.
I had to reply to some comments and later realized that there was an army of Ghanaians that my logic wouldn’t penetrate through. I realized that the behavior displayed through the comments is a reflection of the moral decay in our country.
A good bunch of us are hypocrites. Lets admit it and stop pretending. This is the problem with Ghana. We don’t like to call out wrong doing and when someone does, instead of us applauding, we rather call the person jealous or a hater.
Such ignorance is sometimes displayed in conjunction with religion where by some via comments on the post, called Ama out for passing judgement. That’s when I realized that people are really confused and begun wondering whether we read the same bible.
Just because you call out wrong doing doesn’t mean you are judging. Its just acknowledging that wrong has been done. It is good for society to call out wrong and right more often for it sensitizes the public on morality.
Just take a look at the nonsense that goes on in our society. Traffic manners, sanitation and sex videos or nude photos being sent out by Mr. Anonymous. This practice of wrong continues and is encouraged by us and our silence is evidence of our recommendation. How are the vulnerable to know something is wrong if we don’t speak out?
I say this not claiming the title of saint, for in my life time I have changed my wrong ways because it was called out.
I acknowledge that there are different opinions on what’s right and wrong; that majority is also not always right. I however prefer a society of varying arguments on what is right and wrong than a silent one that leaves the vulnerable and younger generation with little choice in the area of reason.
Lets all speak out against wrong doing. Even if we are proved wrong we learn from it.
Keep it One HONDRED!
Copy Cat is a global term, popularly used to refer to plagiarism in Ghana. It is used where someone is caught utilizing copy and paste mechanisms or CTRL-C and CTRL-V for short 😁. It is usually confined to the academic arena but for lack of creativity, has creeped into our business sector.
(Why the cat has been tagged with this trait is unknown to me. I guess their sneaky and cheeky nature, won them the coveted title)
So here I was last night after work, going through my timeline on Facebook for news to ponder on, when I stumbled upon this post.
My first reaction when I see posts of this nature, is to hear the other side of the story. Awuradwoa to prove her case attached photos of a post, marketing her business which was the same (ditto ditto – As we say in Ghana) as that of her competition in Cape Coast, Tintontin Brews. Here are the pictures.
To ensure that I was not drinking out of one calabash, I quickly searched for Tintontin Brews on Facebook to investigate the allegation made towards them.
Their landing page had negative reviews from audiences familiar with Calabash Brews. (This is not looking good)
I compared their pictures and more importantly, the text used in the pictures above.
Tintontin Brews was indeed the copy cat.
I have no issue with the concepts being similar. I am a firm believer of “there is no new thing under the sun”. It all depends on who pulls it off best.
Calabash Brews is not the first Ghanaian business or people, to introduce the concept of local drinks at events. The concept in it self is not unique. The same goes for the idea of calabashes and decor seen in the pictures. However, branding sets businesses with similar concepts apart.
MTN, Tigo, Airtel, Vodafone and Glo are all selling the same concept. They however go about it differently using colours and themes associated with them to set them apart. Even Airtel and Vodafone, both known for their distinct red colour, have clear differences.
When mobile money touched the shores of Ghana, the networks seized the opportunity and added their unique names to the concept. No copy cats in this industry. (More like dogs chasing the same bone)
So I don’t have a problem with Tintontin Brews concept. The problem I have with them is their code of ethics.
From the above posts, it is difficult to sway the perception that the intention by Tintontin Brews, was not to copy Calabash Brews and their branding (except for name of course).
If only they had changed the text used in the post above, I would have been writing in their defense instead.
It gets worse when Awuradwoa reveals, that the owners of Tintontin, called her and asked for the opportunity to expand in Cape Coast.
This is not behavior that is inspiring nor smart. It is not cool, wrong and should be frowned upon . Everyone is trying to make their mark out there. The least you can do is to add a twist to your concept so people can tell the difference.
This is the same issue going on between Apple and Samsung and their devices. In this case though the culprit is caught red handed.
I however like the idea of competition. Tintontin Brews should apologize and continue doing business. There is enough room in Ghana, Accra and Cape Coast for that matter for local beverage services to reap from. The repeat business of roasted plantain (Kofi Brokeman) sellers along the same street, is evidence that there is enough demand to go around.
What should be frowned upon though, is copy cat competition, such as that revealed in the pictures. Let’s hold ourselves to a higher standard and be reputable for our creativity.
Keep it One Hondred!
Once upon a time a presidential candidate took a sip of Kalyppo and Ghana went KRAZY!
(Kalyppo is a fruit drink by Aquafresh Ltd popularly served in 250ml packs)
If you are in Ghana and haven’t caught on to the Kalyppo social media sipping picture craze, then you are missing in on some serious fun. The Trend
The trend apparently started when a picture of the NPP (New Patrotic Party) 2016 presidential candidate, Nana Akuffo Addo, circulated on social media networks.
Whether this started as a mockery or not is not clear. All we know now is that what begun as a simple quest to quench thirst, has blown up bigger than World War II.
(I guess Nana Akuffo Addo who I see as a bald Harry Potter has cast a spell on us all. Below is a bald me attempting to do the same.)
The challenge is simple (Though never stated explicitly). Take a picture of yourself drinking Kalyppo (in a fun way of course) and post it up on social media.
The challenge apparently was started as a means to show support for NPP at this year’s presidential election. This however, is not why I joined. I took the challenge because I wanted to show my love for Kalyppo in a fun way.
The whole Ghana is now having so much fun with the challenge that vendors of Kalyppo according to pulse.com.gh are reporting record sales. The sales in the eyes of Mustapha Hamid, spokesperson for the NPP flag bearer, is an indication that the presidential candidate is hugely accepted by the populace. (Slow down my friend) Why Is It Going Viral?
One should be careful of the interpretation of this Kalyppo trend. The challenge has reached a point where news agencies, politicians and journalists can gain valuable insight into why Ghanaians are participating in the trend.
In my view the challenge is going viral because of the following three factors:
Political: NPP supporters wanting to show support.
Brand Loyalty: Lovers of Kalyppo showing their love for the brand.
Fun: People just having fun.
I am not sure which factor leads the polls but I would appreciate feedback before speculation. Great Opportunity, Poor Management
Despite the viral nature of the challenge, I feel Kalyppo, NPP and its flag bearer from a marketing perspective, are not milking this cow for what she is worth.
There is no clear call to action on the stakeholders social media pages supporting the challenge. Possible NPP Marketing Strategies
By now there should be campaigns linked with Kalyppo on NPP’s social media pages. Party leaders should capitalize on the trend and participate in the challenge. Share Kalyppo at rallies and meetings and take selfies or just get Kalyppo vendors to attend with a promise of guranteed sales. (One Meeting One Kalyppo! Who won’t come?) Official Hashtag
Is it #TheKalyppoChallenge, #KalyppoChallenge, #1Kalyppo1Change ?
The official hash tag has not been communicated properly. Official hashtags should be created for fans to use in support of the goal of the campaign.
(But alas 😔, there is no goal to this. Definitely no driver in this trends driving seat. No wonder it’s viral cos that’s just crazy!)
Surely, whoever is managing the digital marketing of both Kalyppo and NPP are under capitalizing on this opportunity. Kalyppo Strategy
Kalyppo should ride this wave and ride it fast. A challenge for the most fun picture with Kalyppo for people not interested in the politics of things should be launched with prize money. (I mean, it’s already happening. Ghanaian’s are trying to out do themselves in this challenge without guidelines already)
Sales are bound to soar for Kalyppo and will probably escalate should NPP win the election. The brand is reaping the rewards of the trend but needs to structure their marketing efforts to have greater impact on sales and brand awareness. Food For Thought
This product has often been marketed as a drink for kids yet this trend is being driven by the working class.
Proper marketing can get kids and teens involved and expand the consumer base further driving sales.
I personally would advise going for a Guiness World Record. The atmosphere is right and Ghanaians will gladly participate. Conclusion
Why this is happening is a mystery. I however believe a nostalgic desire merged with Ghanaian pride and in some cases, politics is the cause of this. Both NPP and Kalyppo however should do better to utilize this asset towards achieving their goals.
Well Kalyppo and NPP, I believe you owe me a cold Multi Fruit Kalyppo.
Before I sign off however, let me leave you with my top 10 Kalyppo Challenge pictures. Top 10 Kalyppo Challenge Pics The only rule: All pictures must be taken with a Kalyppo juice box in the picture
Obviously this is the reason why we doing this. Some will argue that it should be no.1 but I disagree. Definitely a classic but not the best.
Y’all are going to say this competition ain’t fair 😁. (Well, suck on a Kalyppo!) I believe I took the first selfie with two Kalyppo drinks at the same time (Why does Future’s – Same Damn Time, play in my head at this very moment?)
I guess I didn’t hold the record for long 😑. Genius over here beat me by making it three. Hey look we like the same flavour.
Whilst we are drinking juice packs this guy doesn’t do straw. He does liters.
This guy do all! Talk about taking things World Cup 😦.
Dog is man’s best friend. What better way to enjoy Kalyppo than to share with a buddy. After all, this morning workout causes a sweat.
Speaking of workouts, “I can do all things”, says hand stand man. I must say, that Kalyppo seems to be defying the laws of gravity. (Are we sure juju is not at play? 🤔)
I must admit this pic almost took number one. The creativity involved is too much. The manakin, the manakin’s weave, the fact that the weave is being styled and the stylist provides her client Kalyppo 😂. This right here is customer service.
The caption to this pic says it all. The 8 GHC purchase earned this pic No.2.
Kalyppo in its finest moments- in the hands of a kind dictator. #KalyppoPushups (hey that could be the next trend)
A lot of marketing ideas have been given to Kalyppo for free out of love for the juice. Can you do better? Do you have a better Top 10? Comment below and let’s chat.
Hope you enjoyed this article. Drink Kalyppo and keep it One Hondred!
I have no political affiliation, just support for the Kalyppo brand.
Tomorrow 27th September 2016 is my birthday. So what am I doing? Not sure yet. I recently named my son and it seems as if I celebrated my birthday in that historic moment.
Tomorrow I will be bombarded with more messages than calls from friends and wanna be friends alike (Thanks Mark Zuckerberg 😒) with over 50% sending me shorthand birthday messages that suggest further that wishing me a happy birthday was a spur of the moment decision.
As I visit Mark Zuckerberg’s creation for the I don’t know …. 10th time today (I think), I am greeted with a prayer I wrote to God in 2011. It’s a humble prayer from a sinner like me that reminds me of how much God loves me and all of us.
So on a day when I expect cake and is rewarded with acronym birthday messages and a pinch of bad grammar, I will switch things around and share a prayer instead.
I believe it will touch your heart and put a smile on your face to know that you are not alone and God is forever on your side waiting for you to either be saved or lead you towards peace and happiness.
Here is the prayer:
Lord, I’m not perfect. Even my trying is not good enough. Yet you bless me with another year. The love you show me is more than amazing. You grace me with blessings everyday as if everyday is my birthday. I am honored to serve and have you in my life, unloyal as a servant I may be. Thank you Jesus