Ghana Hates Art

Is it Ghana or it’s people that don’t appreciate art? This question baffles me every time I ask.
For the longest time art has been seen as inferior to other academic subjects. Especially the science subjects. In Ghana’s reality, a good portion of artists, be it actors, musicians, visual artists and the likes rarely get their art treated with the respect it deserves. 
That’s not to say that people in Ghana don’t respect art but majority view it as something they themselves can do and don’t see reason in paying for its real value.
A good number of artists today are not where they should be not because they were lazy or took a wrong turn but because they were undervalued. 
Recently I was hired by a lady from a well respected society in Ghana (I won’t mention the name) to perform at an event. I was called at the last minute on the day of their event to perform. I had to send in my piece to be scrutinized and accepted and was expected to be at the event at a certain time.
I was professional in my conduct. I dressed for the occasion, was punctual and delivered as expected. We agreed on a cash token to accommodate my transportation (Ghana’s sorry excuse for payment). After my performance I couldn’t be compensated as the event was still ongoing, so I settled for a mobile money transfer the next day.
I never heard from the lady again. I communicated with her the day after and the next and after that I decided to stop disrespecting myself and ignore that I had been used.
This is not the first time such has happened in my career as an artist. This time however I must say that I was surprised that the caliber of society I was engaged with treated me with such disregard.
When I look at my craft I realize that I have been blessed with a gift. When that product of my gift is treated this way it hurts. It doesn’t dampen my spirit but makes me stronger. 
I just wonder whether my zeal to continue creating won’t be killed by the people I create for.
Keep it One HONDRED!

Is Secular Music Bad?

Everyone loves music. Some love a specific genre and others have a mix of genres that they enjoy. For me it’s Hiphop. The whole idea of Hiphop as a culture is synonymous with my Christian beliefs.
“Hip means to know 
It’s a form of intelligence 
To be hip is to be up-date and relevant 
Hop is a form of movement 
You can’t just observe a hop 
You got to hop up and do it 
Hip and Hop is more than music 
Hip is the knowledge 
Hop is the movement 
Hip and Hop is intelligent movement 
Or relevant movement 
We selling the music.”
KRS-One
With that definition, the question of whether current Hiphop is really Hiphop is debatable. However, my mission here is to address the issue of secular music. 
I have looked up the definition of both secular and gospel music. As clear as they might be, people usually refer to secular music as anything that’s not Christian related (by that we mean praising God). 
That as a definition is not that bad to the ear until you realize that a lot of Christians frown upon secular music as if it’s pure evil.
I am not here to change views but to offer my perspective on the subject. 
I love Hiphop music. I love the beats, rhythms, rhyme, lyrics and skill at which artists go at their craft. Is the content good? Not really. A lot of what is being rapped or sung about for a long time is nonsense. There are however great songs and also truth within some of the nonsense that’s out there.
I find the “don’t listen to secular music agenda” flawed on a number of levels. We live in a world surrounded by good and evil. It’s our job to discern which is which and take decisions that will bring out the best in us. 
I am not saying go to a prostitute for advise but if she is giving advise, there is a possibility that it’s good advise. Just because she is a prostitite doesn’t mean she can’t do good.
It’s the same with music. You listen with a discerning ear. I must point out that not everyone can be in the presence of music and discern. If that’s how you are, establish safe zones and stick to it. 
Christians are not supposed to judge but there seems to be a lot of judging that is done by us. We fail to see the good in people. Majority of the time I feel that’s how secular music is seen. 
As an artist and a Christian I see Hiphop artist, Lecrae as a role model. I agree with his stance on not being labeled as a Christian artist. I don’t like being labeled as Christian artist. It restricts who views your art. As an advocate for good music (and by that I mean good clean music) I believe it should be consumed with no filters. 
People should take in the art and be moved by it enough to question why the artist did what they did. What inspires them? What moves them? This becomes an opportunity to reveal Christianity and more importantly Truth.
I don’t have any qualms with artists that call themselves Christian artists. My only issue is that majority of their consumers are Christians. This is not bad, if that’s who the art is targeted towards. However, if your goal is to reach the masses then one must reconsider how they will take the message if it is wrapped as a Christian message.
People want hope and inspiration. They want the truth. Christianity has all this and more but how it’s presented makes a lot of difference. The reason why we Christians are tasked with spreading God’s love is because we are sinners. Sometimes we act as if we don’t know what that was like. People need to relate with us in order to see the light. It’s also not always instantaneous. 
Secular music has its good sides and bad but so does gospel music. A good chunk of gospel music is awesome but there are some songs labeled gospel that are questionable. 
I have always found the song Hero, by Mariah Carey to be gospel in essence. Though it’s tagged secular. People will even view Mariah as a secular artist. I would drop labels and just call her an artist and encourage her to make more songs like Hero to draw people towards God.
“There’s a hero
If you look inside your heart
You don’t have to be afraid
Of what you are
There’s an answer
If you reach into your soul
And the sorrow that you know
Will melt away
And then a hero comes along
With the strength to carry on
And you cast your fears aside
And you know you can survive
So when you feel like hope is gone
Look inside you and be strong
And you’ll finally see the truth
That a hero lies in you”
Lyrics to Hero by Mariah Carey


With words like these, how can we view this song as secular. God is not mentioned in the song but it doesn’t mean God is not in the song. God is in all of us. When we allow Him to shine through us His glory is evident.
Allow God to work through you. Keep it One HONDRED!

Mobile Money – The Future

I had the privilege of attending a presentation by Ebenezer Twum Asante, the CEO of MTN some weeks back on mobile money. Here are some of the highlights of the presentation that I want to bring to your attention:

  • 35% of airtime is bought through physical means. 65% through digital means.
  • MTN currently piloting near field technology .
  • Debit card/credit card will probably be needless in the future. 
  • Money may be retained in the space as opposed to cashing in and cashing out.
  • Mobile money alone is responsible for over 10% of deposits in the banking system.
  • Current research shows that the central bank should raise the limit allowed.
  • Transaction size growing including amount transacted.
  • Security is as safe as the banks.
  • Scams still major concern but mainly because of literacy level
  • Mobile money is better placed to handle money laundering since they are able to deal with it in real time. Alerts are sent once a transaction occurs that triggers suspicious activity. Central banks and security agencies are contacted in realtime. 

Makes me wonder why we are still using cheques.

(I just want to highlight that though this article is about mobile money, it’s not referring entirely to MTN. It involves the other networks as well. It’s just that MTN is privileged to have mobile money associated with its name.)
I started using mobile money actively in 2016. I had been registered but never saw the need to use it till I needed to pay someone and found it more convenient to use digital means.
Since then I have found it to be an excellent medium of moving money in Ghana and find it irritating that my bank hasn’t yet integrated it into their systems.
As a millennial, these developments are exciting because it breaks down the red tape associated with money transfer.
Ghana due to scams on credit cards and other fraudulent activities, have been sidelined and thus payment platforms such as PayPal are not easily accessible. This restricts e-commerce to a privileged few.
Mobile money is just the beginning of e-commerce in Ghana. Technology such as Slyde Pay and Express Pay facilitate everyday transactions at the touch of a button or screen expanding payment opportunities. 
Ghana is gradually moving towards a future where our smart phones become more than just communication devices. They will become our wallets, ticket or boarding pass holders and identity documents.
I foresee payroll being run on mobile money platforms soon. It may even be used as a means to provide credit since your service provider has an idea of your cellular history and a bit more. 
In this digital age where the future is uncertain, I urge businesses to begin adopting mobile money and e-commerce. That’s the future. With the way technology is moving I strongly believe that our laptops will shrink to become our cell phones. The power we hold now in our phones keeps growing. Hard drive space, processing power, camera specifications and more keep evolving each day. 
So let’s position ourselves for the future. I look forward to my church adopting mobile money for offerings 😬.
(I will definitely be blogging about mobile money in church. That will be such a hot topic)
Keep it One HONDRED!

My Superhero Day

I am a big Marvel and DC fan who has been loving superheroes from a young age and flying in my dreams. I believe the idea of superheroes is to inspire greatness and encourage us to put out our best regardless of the obstacles and challenges we are faced with. 
One evening In August I felt like a superhero. 
I was in my digital marketing class when I excused myself to receive a call from my boss. For him to call knowing that I was in class, hints at a possible emergency.
He needed me to highlight changes to an order that we placed to suppliers within 2 hours. The problem is I had saved my changes to the order and thought the new order on my spreadsheet would suffice.
Turns out that wasn’t the case. The task at hand at first glance looked impossible with the given time frame. I expressed my frustration and challenges due to the time restriction and my boss in a “I know only you can do this” voice asked me to see what I can do. I felt like a superhero thrown into a difficult mission. 
I first retrieve the previous order from my sent mail folder and quickly used shortcuts to compare the orders. I started by making notes in Microsoft Word but quickly realized that would be confusing.
I eventually resorted to highlighting the cells that had changes. I know it sounds simple but we are talking about 13 different tabs with minute details and an ongoing lecture distracting me.
30 minutes after, my wife calls increasing the difficulty setting of the mission. The call was to remind me of some groceries I was to get before coming home.
Chaleeeee! Will I be done in time before the shops close? 

When we return we will see whether our hero is able to get out of this sticky situation.


(Sorry it just felt right to add that.)
Anyways, despite these setbacks I came through. I emailed the changes to my boss who was grateful at my success and sped off to find an open grocery store. 
My spider senses led me to an open store where I found my items and as I exited I finally stumbled upon a Charmander in Pokemon Go and caught him in one try.
Now if that is not a HOT conclusion to the day I don’t know what is. I hope tomorrow does not bring upon me similar challenges. 
I felt proud to achieve all this that evening. It’s not often you are able to please your boss, wife and Pokemon Go goals at the same time. I guess God was in my corner cheering me on. I pray you all have a blessed day filled with similar success.
Keep it One HONDRED!

The Customer is Never Right

Let me start by just saying that customer service is Ghana is poor. Dirt, cheap, one sugar cube left in the fridge poor. (In fact that’s a great way of looking at it.)
The standard is supposed to be a full blue box of sugar cubes (that lion brand). Rich and sweet but often, many of us receive a piss poor excuse for customer service. Makes you wonder how the country prides itself on Christianity. 
“Jesus said, “The first in importance is, ‘Listen, Israel: The Lord your God is one; so love the Lord God with all your passion and prayer and intelligence and energy.’ And here is the second: ‘Love others as well as you love yourself.’ There is no other commandment that ranks with these.””
Mark‬ ‭12:29-31‬ ‭MSG‬‬
Love your Neighbour as yourself is the second most important commandment in the Bible according to Jesus. Yet, it seems that passage was never translated into a business lesson. 
There are many ways to look at this problem but today I want to focus on one of the fundamental rules of customer service that front end staff of the retail and service industry must live by.
THE CUSTOMER IS ALWAYS RIGHT.
This is where sometimes even established businesses who pride them selves at customer service get it wrong.
Yesterday I was at a cafe and a couple was making an order. The attendant at the till repeated the order after the couple was done to find out that the order according to the couple was incorrect. (This is where unfortunately, customer service reduced to one sugar cube)
Instead of the attendant apologizing and correcting the order, she decided to stage a mini debate of “but that’s what you ordered”. 
WHO CARES?
Let’s even assume the error was the customer’s. IT DOES’NT MATTER!
What matters is that THE CUSTOMER IS ALWAYS RIGHT. So you apologize for the error, smile and correct it. 
Did she do that? No!
She kept going on about how the lady ordered what she said she didn’t order and her facial expression was clearly not pleasant. She had that “I am doing you a favor and you are pissing me off” look. Clearly not the look you want other customers to see. 
The order ended up being changed but to me the service deserved a big minus. That was service with a pound of salt and not something you want your clientele remembering.
Whether you are Christian or not treating others the way you want to be treated is the best thing to do. When serving people you put your issues aside and serve each person like they are royalty.
God serves us each day with oxygen, sun, gravity and time regardless of whether we deserve it or not. How far are we willing to go for a paying customer?
Let’s treat each other better. Not for business goals but for peace of mind and harmony. 
Keep it ONE HONDRED!

Everything is magnificent…Even YOU!

Last night I was on my way home from class with a colleague when we hit the Tema motorway.
As the journey progressed, something in the sky caught my attention. It was a white bright light of sorts that creeped towards us.
It was a rather confusing sight so I drew my colleague, Robert’s attention to this unidentified flying object in the sky. I was driving, so had to be careful not to be over fixated with this light in the sky.
Robert after a while came to a similar conclusion of uncertainty. What is that light thingy in the sky?
Were aliens upon Ghana? Is this the end of the world? Were we under attack? Is Kalyppo taking over Accra?
All these thoughts flooded my mind and my heart was caught in a dilemma of staying calm or panicking.
After about six minutes in this confused state, still driving and both Robert and I glued to the sky, our unidentified flying object revealed itself as the moon covered by clouds.
Whew! 😅
What a relief. This incident however reminded me of how we take stuff for granted.
I don’t remember the last time I took time to appreciate the moon and its different phases. Last night I saw a side of the moon I had never seen before and it was beautiful. (a tad bit scary but beautiful non the less)
Everyone is like that. We all are magnificent even if we don’t believe it. God created us with this amazing feature. It may be beauty, talent or an ability you possess. The environment and people around you may not appreciate it but it doesn’t mean it’s not wonderful.
For these doubters or unappreciative audience there will come a time where they will have to attest to your magnificence. That’s because you may just go about revealing your self or your ability in a different way.
You may tryout a new hairstyle, sing a different song, do what you do in a different light and get positive feedback for the very thing you did that received negativity.
Variety is the spice of life, so I urge you all to go out and try something different. Who knows you may like the moon, get seen in a different light.
Keep it ONE HONDRED!

EHALAKSA Festival 2016

Ehalakasa Festival returns! 
Ehalakasa is the junction where poetry intersects with music and dance. This community of creative minds have realized the need for collaboration as well as free, uninhibited self expression and have applied poetry as a potent medium through which to engage society.
This is the 9th year the festival is being held. In paving the way for bigger festivals in the future, The festival is being staged at the HADUWA ARTS & CULTURE INSTITUTE in Apam, Central Region.
The Haduwa Arts & Culture Institute is located in the heart of Apam along the Atlantic Ocean in the Central Region, it is a welcoming home for all performers and their creations.
This year’s festival features One Life artist, Worlasi. A promising young artist whose lyrics and creativity is synonymous with Ehalakasa’s ideals. The Supreme Rights artist, headlines this year’s festival which also features poets such as Kacey Moore (Ghana), Donald (South Africa), Faithful (Cameroon), the Genius-Hive band and many more.
Haduwa patron, Ebo Taylor will also be present to grace the occasion alongside Ghana’s sensational comedy duo, 2 Idiots ( Dr. So and Jeneral Ntatea) who are the hosts of the festival.
Ehalakasa since 2007, has been the quintessential experimental and interdisciplinary platform fostering new ideas and collaborations in spoken word, dance and music.
The festival will be followed by the Ehalakasa Slam Final in December 2016 at Nubuke Foundation, East Legon, Accra, which is the conclusion to this year’s intensive slam series, which saw Ehalakasa journeying Kumasi, Takoradi and Tema in the search of Slam finalists.
Poetry, music, arts enthusiasts and fans from across the country are all invited to this year’s event.
The event is free and takes place on Saturday, 29th October 2016 from 10:00 – 18:00.
Transportation is being arranged at an affordable fee. To sign up for transportation please call 0207568620.
For additional information, please call 0205043890
Visit Ehalakasa’s social media platforms for updates. Join the conversation @ehalakasa and hashtag #EHApam16 on Social media. Ehalakasa, it lives in us!!

Copy Cat Business

Copy Cat is a global term, popularly used to refer to plagiarism in Ghana. It is used where someone is caught utilizing copy and paste mechanisms or CTRL-C and CTRL-V for short 😁. It is usually confined to the academic arena but for lack of creativity, has creeped into our business sector.
(Why the cat has been tagged with this trait is unknown to me. I guess their sneaky and cheeky nature, won them the coveted title)
So here I was last night after work, going through my timeline on Facebook for news to ponder on, when I stumbled upon this post.

Owner of Calabash Brews complains  on Facebook about stolen concept
Calabash Brews Concept Stolen
My first reaction when I see posts of this nature, is to hear the other side of the story. Awuradwoa to prove her case attached photos of a post, marketing her business which was the same (ditto ditto – As we say in Ghana) as that of her competition in Cape Coast, Tintontin Brews. Here are the pictures.
Calabash Brew Marketing Post
Calabash Brew Marketing Post
Tintontin Brews Marketing Post
Tintontin Brews Marketing Post

To ensure that I was not drinking out of one calabash, I quickly searched for Tintontin Brews on Facebook to investigate the allegation made towards them. 
Their landing page had negative reviews from audiences familiar with Calabash Brews. (This is not looking good)
I compared their pictures and more importantly, the text used in the pictures above.
My verdict?
Tintontin Brews was indeed the copy cat.
I have no issue with the concepts being similar. I am a firm believer of “there is no new thing under the sun”. It all depends on who pulls it off best. 
Calabash Brews is not the first Ghanaian business or people, to introduce the concept of local drinks at events. The concept in it self is not unique. The same goes for the idea of calabashes and decor seen in the pictures. However, branding sets businesses with similar concepts apart.
MTN, Tigo, Airtel, Vodafone and Glo are all selling the same concept. They however go about it differently using colours and themes associated with them to set them apart. Even Airtel and Vodafone, both known for their distinct red colour, have clear differences. 
When mobile money touched the shores of Ghana, the networks seized the opportunity and added their unique names to the concept. No copy cats in this industry. (More like dogs chasing the same bone)
So I don’t have a problem with Tintontin Brews concept. The problem I have with them is their code of ethics. 
From the above posts, it is difficult to sway the perception that the intention by Tintontin Brews, was not to copy Calabash Brews and their branding (except for name of course).
If only they had changed the text used in the post above, I would have been writing in their defense instead.
It gets worse when Awuradwoa reveals, that the owners of Tintontin, called her and asked for the opportunity to expand in Cape Coast.
This is not behavior that is inspiring nor smart. It is not cool, wrong and should be frowned upon . Everyone is trying to make their mark out there. The least you can do is to add a twist to your concept so people can tell the difference. 
This is the same issue going on between Apple and Samsung and their devices. In this case though the culprit is caught red handed. 
I however like the idea of competition. Tintontin Brews should apologize and continue doing business. There is enough room in Ghana, Accra and Cape Coast for that matter for local beverage services to reap from. The repeat business of roasted plantain (Kofi Brokeman) sellers along the same street, is evidence that there is enough demand to go around.
What should be frowned upon though, is copy cat competition, such as that revealed in the pictures. Let’s hold ourselves to a higher standard and be reputable for our creativity.
Keep it One Hondred!

My New Hope In Politics-Kojo Oppong Nkrumah

When it comes to local TV, I am not so interested in tuning in. It has nothing to do with patriotism but more to do with quality content.
If I catch any, it’s because I stumble upon it by chance. Technology enables me to view the quality I desire from other sources. Yet I must say, that I am surprised that on more than one occasion, I have been caught paying attention to GH One’s “The Lounge” hosted by Kwaku Sakyi-Addo.
Last night, I did more than pay attention. From the moment I tuned in I was glued to the discussion till the end.
The guest on the show was Kojo Oppong Nkrumah, runner for the parliamentary candidature of the New Patriotic Party (NPP) in the Ofoase-Ayirebi constituency.
(I was expecting Kojo to be drinking Kalyppo but I guess they were not sponsoring the show so water had to do.)
Kojo is not someone I would make out in crowd. When he took over from Komla Dumor on Joy FM, I was not in the country and upon my return he was off air as the host. Nevertheless, the confidence and eloquence displayed during the discussion, was one that won me over.
This is a politician, that in my view has a plan and the country’s best interests at heart.
What I admired about him was his determination. What he is doing in his constituency is no easy task. Going down to villages, speaking with the people regardless of the audience, is an arduous task.
It was clear that his goal was to bring about positive change regardless of the political party that instigated it. I don’t know many politicians will willingly follow suit and be willing to argue progressively to do what is best for Ghana.
His comment on the Commission for Human Rights and Administrative Justice (CHRAJ) ruling of the Mahama gift saga, which was that he had infringed on his own gift policy, was bold and understanding of the political environment.
“Call a spade a spade”, he said. He further added that due to the fact that it was an election year, it was understandable why CHRAJ took this stance but that he expected more from the body.
Kojo during the interview went ahead to state that he was prepared to give up 25% of his salary should he become MP, as seed money to set up an Education Trust Fund to better the educational situation in the area. The area is currently faced with infrastructure and human resource challenges that make provision of education problematic.
He also told Kwaku, that he hopes to use part of the MP’s Common Fund to employ a doctor for the district and provide a mobile clinic to enable healthcare to be provided to those in even hard to reach areas. This is all while a plan to set up a district hospital is in the works.
As an artist with a mission on encouraging all to aspire for greatness, I identify with Kojo’s dreams and ideals. The interview gave me hope in Ghana’s political future. He is striving to provide his people the best and holds himself responsible and committed to the task. I wish him the best and look forward to seeing how he performs this year.
If I am keeping it “One Hondred”, I am not sure who I am voting for but if I was in Mr.Nkrumah’s constituency I would have voted for him in support of his vision and to encourage aspiring politicians regardless of party to walk in his footsteps.
More grease to your elbows Mr. Nkrumah. Keep it One Hondred!

Kalyppo KRAZY! – Top 10 Kalyppo Challenge Pics

Once upon a time a presidential candidate took a sip of Kalyppo and Ghana went KRAZY!
(Kalyppo is a fruit drink by Aquafresh Ltd popularly served in 250ml packs)

Kalyppo  Pineapple Juice 250 ML
Kalyppo Pineapple Juice

If you are in Ghana and haven’t caught on to the Kalyppo social media sipping picture craze, then you are missing in on some serious fun.
The Trend
The trend apparently started when a picture of the NPP (New Patrotic Party) 2016 presidential candidate, Nana Akuffo Addo, circulated on social media networks.
Whether this started as a mockery or not is not clear. All we know now is that what begun as a simple quest to quench thirst, has blown up bigger than World War II.
(I guess Nana Akuffo Addo who I see as a bald Harry Potter has cast a spell on us all. Below is a bald me attempting to do the same.)
Hondred Percent taking the Kalyppo Challenge
Hondred Percent Kalyppo Challenge

The Challenge
The challenge is simple (Though never stated explicitly). Take a picture of yourself drinking Kalyppo (in a fun way of course) and post it up on social media.
The challenge apparently was started as a means to show support for NPP at this year’s presidential election. This however, is not why I joined. I took the challenge because I wanted to show my love for Kalyppo in a fun way.
The whole Ghana is now having so much fun with the challenge that vendors of Kalyppo according to pulse.com.gh are reporting record sales. The sales in the eyes of Mustapha Hamid, spokesperson for the NPP flag bearer, is an indication that the presidential candidate is hugely accepted by the populace. (Slow down my friend)
Why Is It Going Viral?
One should be careful of the interpretation of this Kalyppo trend. The challenge has reached a point where news agencies, politicians and journalists can gain valuable insight into why Ghanaians are participating in the trend.
In my view the challenge is going viral because of the following three factors:

  1. Political: NPP supporters wanting to show support.
  2. Brand Loyalty: Lovers of Kalyppo showing their love for the brand.
  3. Fun: People just having fun.

I am not sure which factor leads the polls but I would appreciate feedback before speculation.
Great Opportunity, Poor Management
Despite the viral nature of the challenge, I feel Kalyppo, NPP and its flag bearer from a marketing perspective, are not milking this cow for what she is worth.
There is no clear call to action on the stakeholders social media pages supporting the challenge.
Possible NPP Marketing Strategies 
By now there should be campaigns linked with Kalyppo on NPP’s social media pages. Party leaders should capitalize on the trend and participate in the challenge. Share Kalyppo at rallies and meetings and take selfies or just get Kalyppo vendors to attend with a promise of guranteed sales. (One Meeting One Kalyppo! Who won’t come?)
Official Hashtag 
Is it #TheKalyppoChallenge, #KalyppoChallenge, #1Kalyppo1Change ?
The official hash tag has not been communicated properly. Official hashtags should be created for fans to use in support of the goal of the campaign.
(But alas 😔, there is no goal to this. Definitely no driver in this trends driving seat. No wonder it’s viral cos that’s just crazy!)
Surely, whoever is managing the digital marketing of both Kalyppo and NPP are under capitalizing on this opportunity.
Kalyppo Strategy
Kalyppo should ride this wave and ride it fast. A challenge for the most fun picture with Kalyppo for people not interested in the politics of things should be launched with prize money. (I mean, it’s already happening. Ghanaian’s are trying to out do themselves in this challenge without guidelines already)
Sales are bound to soar for Kalyppo and will probably escalate should NPP win the election. The brand is reaping the rewards of the trend but needs to structure their marketing efforts to have greater impact on sales and brand awareness.
Food For Thought
This product has often been marketed as a drink for kids yet this trend is being driven by the working class.
Proper marketing can get kids and teens involved and expand the consumer base further driving sales.
I personally would advise going for a Guiness World Record. The atmosphere is right and Ghanaians will gladly participate.
Conclusion
Why this is happening is a mystery. I however believe a nostalgic desire merged with Ghanaian pride and in some cases, politics is the cause of this. Both NPP and Kalyppo however should do better to utilize this asset towards achieving their goals.
Well Kalyppo and NPP, I believe you owe me a cold Multi Fruit Kalyppo.
Before I sign off however, let me leave you with my top 10 Kalyppo Challenge pictures.
Top 10 Kalyppo Challenge Pics
The only rule: All pictures must be taken with a Kalyppo juice box in the picture

Kalyppo Challenge- Nana Akuffo Addo
Kalyppo Challenge- Nana Akuffo Addo

Obviously this is the reason why we doing this. Some will argue that it should be no.1 but I disagree. Definitely a classic but not the best.
Kalyppo Challenge- Hondred Percent
Kalyppo Challenge- Hondred Percent

Y’all are going to say this competition ain’t fair 😁. (Well, suck on a Kalyppo!) I believe I took the first selfie with two Kalyppo drinks at the same time  (Why does Future’s – Same Damn Time, play in my head at this very moment?)
Kalyppo Challenge - 3 Kalyppos
Kalyppo Challenge – 3 Kalyppos

I guess I didn’t hold the record for long 😑. Genius over here beat me by making it three. Hey look we like the same flavour.
Kalyppo Challenge -  Litre Challenge
Kalyppo Challenge – Litre Challenge

Whilst we are drinking juice packs this guy doesn’t do straw. He does liters.
Kalyppo Challenge -  Gallon Challenge
Kalyppo Challenge – Gallon Challenge

This guy do all! Talk about taking things World Cup 😦.
Kalyppo Challenge - Man drinking Kalyppo with Dog
Kalyppo Challenge – Man’s Best Friend

Dog is man’s best friend. What better way to enjoy Kalyppo than to share with a buddy. After all, this morning workout causes a sweat.
Kalyppo Challenge -  Drinking Kalyppo via Handstandd
Kalyppo Challenge – Handstand man

Speaking of workouts, “I can do all things”, says hand stand man. I must say, that Kalyppo seems to be defying the laws of gravity. (Are we sure juju is not at play? 🤔)
Kalyppo Challenge -  Manakin taking a sip of Kalyppo
Kalyppo Challenge – Kalyppo Manakin

I must admit this pic almost took number one. The creativity involved is too much. The manakin, the manakin’s weave, the fact that the weave is being styled and the stylist provides her client Kalyppo 😂. This right here is customer service.
Kalyppo Challenge -  Kalyppo Radiator Coolant
Kalyppo Challenge – Kalyppo Radiator Coolant

The caption to this pic says it all. The 8 GHC purchase earned this pic No.2.
Kalyppo Challenge -  Kalyppo  Pushup
Kalyppo Challenge – Kalyppo Pushup

Kalyppo in its finest moments- in the hands of a kind dictator. #KalyppoPushups (hey that could be the next trend)
A lot of marketing ideas have been given to Kalyppo for free out of love for the juice. Can you do better? Do you have a better Top 10? Comment below and let’s chat.
Hope you enjoyed this article. Drink Kalyppo and keep it One Hondred!


I have no political affiliation, just support for the Kalyppo brand.