I was a bit perplexed this week when I saw yellow colored fortune cookie looking logo on Cal Bank’s branches, marketing materials and ad’s.
I just wasn’t feeling this new logo and for a second I even thought this Ghanaian bank had been bought by a foreign party and thus the new look.
I am not against change. I actually love their new tag line
Which makes the customer feel treasured and vital to their success.
But this new logo doesn’t do it for me. Below is a snippet from a bftonline.com article on the new image of Cal Bank
- The symbol and lettering
The bank’s visible marks are set to change. For years, the bank has been identified with the ‘Nsaa’, one of the adinkra symbols which signifies excellence.
The Head of Marketing noted that even though the bank is progressing from the ‘Nsaa’ symbol, it is not moving away from its underpinning ethos of excellence. “We have now transitioned it into two petals, which now represent the ‘C’ and ‘B’ of CAL Bank and a new form of lettering.”
The bank’s colours have also changed from Gold and Black to brighter colours of Yellow and Orange.
To read the full article click here
One thing I loved about the old Cal Bank logo was that it was Ghanian. As stated in the BFT article, it was a gold adinkra symbol which signified excellence. The gold colour which to me is brighter than the yellow and orange in the new logo augmented the idea of excellence and made us Ghanaians proud of the banks achievements.
I personally do not bank at Cal Bank but always admired its branding as a Ghanaian bank. No other bank in Ghana with the exception of Data Bank, uses Ghanaian symbology as a part of its branding.
Ghana Commercial Bank in 2014 also rebranded changing their logo from the eagle and star from.the coat of arms to a gold eagle and the letters “GCB”.
Though the concept of the coat of arms was no longer clear the new logo is a modern looks that reveals the banks willingness to appeal to all and remain current as one of the leading banks in the country.
I will like to know how you feel about Cal Bank’s new logo. For me yellow and orange petals doesn’t symbolize this prestigious Bank nor reflects its proud Ghanaian heritage.
Keep it One Hondred!