Its been three days since I released Ronning and to be honest I am not too happy with its performance.This is supposed to be my first release and by the second day I had not reached even a hundred plays on SoundCloud. So much for being called Hondred Percent.
Ronning was released on both SoundCloud and ReverbNation on Monday 13th February 2017.
I now know how mothers feel when they leave their children with a guardian or friends for the first time. I must have opened the SoundCloud app over a hundred times to check on the singles performance. I had let out a part of myself into the web and was worried about how the world will receive it.
At the end of the first day, SoundCloud reported 61 plays. I was happy about the performance but wished for more plays and likes, which got me wondering if I was marketing the single to the best of my ability.
On the second day it increased to 85 plays. Yesterday I checked and I was happy to see the track pass the hundred plays mark.
I also realized that I need to download SoundCloud Pulse: for creators, an app that allows artists to manage their content on SoundCloud.
My Learning Curve
Looking at the work involved in promoting my art and brand, it seems as if creating the art is easier.
Managing yourself as an artist is hard work. Social media and WhatsApp are great but they are just tools. Using them to churn results is another learning program; and as an independent artist I guess I just enrolled.
This week alone I have had to do some serious work on my Facebook page profile. Call it spring cleaning. I have also added the lyrics to Ronning on genius with some interesting annotations.
All this is to grow my fan base and engage better with fans. To do this efficiently though one needs some apps to help. By the end of the year I will probably be experienced enough to give a talk on the do’s and don’ts as well as recommend apps that are free as well as worth the money.
So far my stats are okay. Facebook is kind of pathetic though. I have less than 500 people liking my page. This all goes to show the amount of work I need to put into my brand.
I have to rethink how I go about my promotions and evolve into an artist that is seen to truly care about his fans and art.
This means being more organized and engaging with fans socially online and offline.
What’s Next With Ronning
Video, video and more video. Audio is great but we love eye candy. Don’t worry, an official video is in the works. Next week a lyric video for the track will be released. For now there is a teaser video for Ronning. Lets pray that all this goes to push the brand Hondred Percent.
Keep it One Hondred!
Now on to figure which video service is better for me. Facebook or YouTube?
Check out the Ronning teaser video here