Toaso or Change – which is LOUDER?

Two days more to election and I can’t find my Voters ID. I better increase my search efforts because I really want to vote this year. 

Though I applaud all political parties in the final run towards the presidency, I am not sure what the the rest are doing in the race. 

By rest I mean all political parties aside NDC (National Democratic Congress) and NPP (New Patrotic Party). Sorry guys (the rest) but my vote goes to one of these two parties. That’s not to say that the two parties are the best but the odds are in their favour. It is between these two that the battle will be won so I want to aid in the decision process.

Speaking of aiding, last Thursday I had the opportunity to drive through 37, The Olusegun Obasanjo road, the highway leading to Pokuase, parts of Dome and Haatso. I was surprised to see billboards and various adverts of NDC splashed all over town. 

I must say that I am impressed with the marketing campaign used in the adverts. It is very clear and concise. When I compare this to what the opposition is doing I can’t help but feel that the competition is one sided.

An NDC advert at Kanda

An NDC advert at Kanda


I understand Accra is just a portion of Ghana and I also understand that other marketing efforts other than visual adverts are being employed. Despite this, in certain parts of Accra, it seems that NDC is better informing its voters and aspiring voters on who to vote for better than the NPP.

I had a debate about this with someone and they kept going on about whether the claims made in the adverts were valid. The question is how many people ask the validity question these days. Even in this Information Age when false news is propagated on social media how many people, educated or uneducated alike bother to verify?

Even if I were to ignore the above the thing is I get the agenda that NDC is pushing. NDC via their adverts are saying that they have developed Ghana to a point, they have provided infrastructure and jobs to many sectors and want the nation to allow them to continue and thus the slogan, “JM Toaso, Toaso”. 

An NDC advert at 37

An NDC advert at 37


In addition to that, it has been indicated in majority of the adverts the position of the NDC presidential candidate. As of Thursday I now know that  NDC is third on the presidential ballot sheet. It has been drummed into my head every where I turned whether I liked it or not.

Compared to NPP the only thing I am hearing is the word “Change” and in that department it seems as if “Toaso” is louder. As of today I am not even sure of which position NPP is on the ballot sheet. 

Will all this make a difference?

Maybe. It’s difficult to tell. For me what I have seen is only in sections of Accra. It doesn’t speak of what is happening in other regions and towns. 

If however the capital is anything to go by, I can assume that the marketing campaigns are similar in other regions. Maybe NPP concentrates more in other regions. Maybe other marketing strategies are being employed.

What do I know? I am not a political scientist, just your average observer. From what I observe, NDC has done a better job advertising in the sections of Accra I have visited. It will be interesting to correlate the results in these areas with the adverts to see the impact.

Maybe it’s a money thing. Maybe others want to follow suit but the funds are just not available. If that were the issue I would hope that in the future a budget of adverts be raised and controlled by the EC (Electoral Commission). 

Here all political parties that qualified to run for the presidency will be allocated the same budget to be used for adverts. The parties would bid for advertising lspaces through advertising agencies and the EC would control this to ensure that every party is given a fair shot at communicating to the people.

Such a utopian idea, maybe one day my wish will come true. Either way, let’s go out in our numbers to exercise our vote. 

Keep the peace and keep it One Hondred!

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