How many of us have sat in church and witnessed fundraising turn into an auction? Starting at about 1000 GHC all the way to 1 GHC for a worthy cause.
During this auction, members of the congregation usually walk up to either receive envelopes, to bring cash later or drop cheques or cash in baskets. One can describe this as a social class exercise, a status walk or the physical manifestation of the social ladder.
When I find myself in such situations I either give my contribution after church is done or give it to someone to drop in the basket for me.
I am not here to discuss whether the cause for such funding is worthy. I am here to offer a proposition for conducting this exercise in a more covert manner.
Matthew 6:1 emphasizes the need for us to go about doing good undercover. The goal is not for us to receive praise but for God to be celebrated for using us to do good. Churches should encourage such giving and have faith that the congregation will give.
As mentioned in God Loves A Cheerful Giver, I believe mobile money technology provide churches a means to go about collecting money efficiently and offering convenience to its members.
I personally feel that the advent of social media, email and the Internet provide churches a means of communication with their members that go beyond Sunday service.
In my view, churches conduct fund raising on Sunday’s because they feel its the only time they can get memebers attention and money. Many pledges have gone unpaid for as a result of this notion.
Mobile money changes this narrative from a “Sunday only” venture to one that can be conducted anytime. It thus provokes churches to gather details of the members and visitors in order to continue communication after Sunday service.
To showcase the above in action let’s assume that a church on average has a thousand members. It’s trying to raise funds to assist in the paying of hospital bills for a members surgery which is estimated at 4000 GHC.
The church makes an announcement in church on Sunday appealing for funds and continues to engage the congregation via SMS, whatsapp, email and its social media platforms.
The campaign is simple:
Donate 2GHC or more to help pay for John Doe’s surgery of 4000 GHC.
Everyday the word should go out including a report of the current state of the fund raiser, informing members of how far their collective efforts have gone.
If half of the members give 2 GHC each week, that amounts to 4000 GHC after a month. This is less intimidating and allows the church to work collectively.
I don’t know about you but I am more than willing to give 2 GHC every week for a worthy cause. Unfortunately this opportunity is untapped and thousands of 2GHC are up for grabs each week without being claimed. The variables can be changed but I believe the message is clear.
Churches should utilize mobile money and digital marketing to enhance their activities. It’s the way things are done now and probably the way of the future. The earlier churches start the earlier they reap.
Keep it One HONDRED!