Once upon a time a presidential candidate took a sip of Kalyppo and Ghana went KRAZY!
(Kalyppo is a fruit drink by Aquafresh Ltd popularly served in 250ml packs)
If you are in Ghana and haven’t caught on to the Kalyppo social media sipping picture craze, then you are missing in on some serious fun.
The trend apparently started when a picture of the NPP (New Patrotic Party) 2016 presidential candidate, Nana Akuffo Addo, circulated on social media networks.
Whether this started as a mockery or not is not clear. All we know now is that what begun as a simple quest to quench thirst, has blown up bigger than World War II.
(I guess Nana Akuffo Addo who I see as a bald Harry Potter has cast a spell on us all. Below is a bald me attempting to do the same.)
The challenge is simple (Though never stated explicitly). Take a picture of yourself drinking Kalyppo (in a fun way of course) and post it up on social media.
The challenge apparently was started as a means to show support for NPP at this year’s presidential election. This however, is not why I joined. I took the challenge because I wanted to show my love for Kalyppo in a fun way.
The whole Ghana is now having so much fun with the challenge that vendors of Kalyppo according to pulse.com.gh are reporting record sales. The sales in the eyes of Mustapha Hamid, spokesperson for the NPP flag bearer, is an indication that the presidential candidate is hugely accepted by the populace. (Slow down my friend)
Why Is It Going Viral?
One should be careful of the interpretation of this Kalyppo trend. The challenge has reached a point where news agencies, politicians and journalists can gain valuable insight into why Ghanaians are participating in the trend.
In my view the challenge is going viral because of the following three factors:
- Political: NPP supporters wanting to show support.
- Brand Loyalty: Lovers of Kalyppo showing their love for the brand.
- Fun: People just having fun.
I am not sure which factor leads the polls but I would appreciate feedback before speculation.
Great Opportunity, Poor Management
Despite the viral nature of the challenge, I feel Kalyppo, NPP and its flag bearer from a marketing perspective, are not milking this cow for what she is worth.
There is no clear call to action on the stakeholders social media pages supporting the challenge.
Possible NPP Marketing Strategies
By now there should be campaigns linked with Kalyppo on NPP’s social media pages. Party leaders should capitalize on the trend and participate in the challenge. Share Kalyppo at rallies and meetings and take selfies or just get Kalyppo vendors to attend with a promise of guranteed sales. (One Meeting One Kalyppo! Who won’t come?)
Is it #TheKalyppoChallenge, #KalyppoChallenge, #1Kalyppo1Change ?
The official hash tag has not been communicated properly. Official hashtags should be created for fans to use in support of the goal of the campaign.
(But alas ?, there is no goal to this. Definitely no driver in this trends driving seat. No wonder it’s viral cos that’s just crazy!)
Surely, whoever is managing the digital marketing of both Kalyppo and NPP are under capitalizing on this opportunity.
Kalyppo should ride this wave and ride it fast. A challenge for the most fun picture with Kalyppo for people not interested in the politics of things should be launched with prize money. (I mean, it’s already happening. Ghanaian’s are trying to out do themselves in this challenge without guidelines already)
Sales are bound to soar for Kalyppo and will probably escalate should NPP win the election. The brand is reaping the rewards of the trend but needs to structure their marketing efforts to have greater impact on sales and brand awareness.
Food For Thought
This product has often been marketed as a drink for kids yet this trend is being driven by the working class.
Proper marketing can get kids and teens involved and expand the consumer base further driving sales.
I personally would advise going for a Guiness World Record. The atmosphere is right and Ghanaians will gladly participate.
Why this is happening is a mystery. I however believe a nostalgic desire merged with Ghanaian pride and in some cases, politics is the cause of this. Both NPP and Kalyppo however should do better to utilize this asset towards achieving their goals.
Well Kalyppo and NPP, I believe you owe me a cold Multi Fruit Kalyppo.
Before I sign off however, let me leave you with my top 10 Kalyppo Challenge pictures.
Top 10 Kalyppo Challenge Pics
The only rule: All pictures must be taken with a Kalyppo juice box in the picture
Obviously this is the reason why we doing this. Some will argue that it should be no.1 but I disagree. Definitely a classic but not the best.
Y’all are going to say this competition ain’t fair ?. (Well, suck on a Kalyppo!) I believe I took the first selfie with two Kalyppo drinks at the same time (Why does Future’s – Same Damn Time, play in my head at this very moment?)
I guess I didn’t hold the record for long ?. Genius over here beat me by making it three. Hey look we like the same flavour.
Whilst we are drinking juice packs this guy doesn’t do straw. He does liters.
This guy do all! Talk about taking things World Cup ?.
Dog is man’s best friend. What better way to enjoy Kalyppo than to share with a buddy. After all, this morning workout causes a sweat.
Speaking of workouts, “I can do all things”, says hand stand man. I must say, that Kalyppo seems to be defying the laws of gravity. (Are we sure juju is not at play? ?)
I must admit this pic almost took number one. The creativity involved is too much. The manakin, the manakin’s weave, the fact that the weave is being styled and the stylist provides her client Kalyppo ?. This right here is customer service.
The caption to this pic says it all. The 8 GHC purchase earned this pic No.2.
Kalyppo in its finest moments- in the hands of a kind dictator. #KalyppoPushups (hey that could be the next trend)
A lot of marketing ideas have been given to Kalyppo for free out of love for the juice. Can you do better? Do you have a better Top 10? Comment below and let’s chat.
Hope you enjoyed this article. Drink Kalyppo and keep it One Hondred!
I have no political affiliation, just support for the Kalyppo brand.